“双微”的传播特点及其对政府危机公关的影响

The Communication Characteristics and Influence on Government Crisis Public Relations of Weibo and WeCha

近年来,随着我国互联网的进一步发展,微博、微信迅速崛起,目前已经拥有庞大的用户群体,这与微博、微信具有不同于传统媒体的传播特点与优势密不可分;可近几年来政府危机时有发生,这与双微时代媒体的传播特点有很大关系;立足于当下微博、微信迅猛发展的大背景及其现状,在与传统媒体的比较中,分析双微时代媒体的传播特点及其对政府危机公关的影响。

Recently, with the further development of the Internet, Weibo and WeChat rise rapidly and attract a huge customer group, which is inseparable from their communication characteristics and advanta- ges that are different from traditional media. However, government crises occur all the time in recent years, which is closely related to the communication characteristics of media in Weibo and WeChat era. Therefore, based on the background and current situation of the rapid development of Weibo and WeChat and compared with the traditional media, this paper analyzed the communication characteristics and influ- ence on government crisis public relations of media in the Weibo and WeChat era.