乡愁文化视角下乡村旅游发展研究

Study on Development of Rural Tourism from the Perspective of Nostalgic Culture

乡村旅游是现代旅游的重要方式,但目前的乡村旅游发展面临诸多困境。而"乡愁"凝结着旅游者对乡村的深厚情感,乡愁元素在乡村旅游中具有构建"乡愁符号"、完善地方记忆、促进文化保护的作用。从乡愁文化的视角发展乡村旅游,必须建设"乡愁"主题博物馆、打造乡愁文化空间、注重活动主体传承。

The rural tourism, as an important way of traveling, faces many difficulties. Nostalgia combined with deep emotion of tourists to the countryside plays a crucial role in the construction of the nostalgic symbol, the improvement of local memory and the promotion of cultural protection. From the perspective of nostalgia, to develop rural tourism should build nostalgia theme museum, create nostalgic cultural space and emphasize on the subject inheritance.