“互联网+”时代书刊形态功能的认知及其对编辑力理论的建构意义

Cognition of the Morphological Function of Books and Periodicals and its Constructive Significance for the Theory of Editing Capability in the “Internet Plus” Era

传统理念对出版形态功能的认知基本停留在载体、媒介、文化与符号功能的层面上,尤其对载体功能的片面认识,一方面容易将技术视为形态变化的内在动因,另一方面也易于对形式与内容的关系作机械理解,导致实践中"唯技术论"的倾向明显,从而遮蔽了编辑力创新的本质。"互联网+"时代,书刊形态变化溢出了传统出版的设定,引起编辑思维根本性改变以及出版的颠覆性变革。特别是"互联网+"时代从产品与生产维度对形态功能进行认知,增加了形态赋形功能与匹配功能。而这两个功能的提出不仅有利于编辑思维与实践的创新,同时也完善了编辑力理论,有利于编辑人才的培养。

The traditional concepts on the cognition on the morphological function of books and publications basically stop at the level of the functions of the carrier,the media,the culture and the symbol.Especially the knowledge on the function of the carrier on the one side easily regards technology as an intrinsic factor of formal change,while also having a mechanical understanding of the relation between form and content.In the'Internet+'era,the change of publication forms have spilled over to the traditional publishing setting,causing the editing thinking processand ways of publication to fundamentally change,therefore it is important to recognize the function of the form.It should be stressed that the'Internet+'era helped achieving a better understanding of the dimensions of product and production,enhancing morphological and matching functions.Not only do these two functions benefit the innovation of the editing thinking process and practice,but they also improve upon the theory of editing capability,helping the cultivation of editing talents.