非洲视野中的浙江形象——基于与西方报道框架的对比研究

Images of Zhejiang in African Media: A Comparative Study with the Reporting Framework of Western Media

在中非关系升级的背景下,浙江以其与非洲国家之间经济、文化和学术的紧密联系成为中非交往的重要平台。文章采用内容分析的方法,对比研究了过去5年来非洲10家报纸和作为西方主流媒体代表的《纽约时报》对浙江的报道,以考察在浙江形象的建构上西方报道框架对非洲框架的影响。研究发现,浙江形象的建构离不开中国的语境。在对浙江的政治主题报道中,《纽约时报》通过框限和架构的引导对非洲媒体产生较大的影响;而在经济、社会和文化主题报道中,《纽约时报》对非洲媒体的影响较小,双方呈现出不同的报道框架。对此,在中非交流与合作由国家层面拓展到区域之间的当下,浙江省应当抓住非洲国际新闻报道的"时间差"掌握话语主动权,并扩大与非洲记者的民间外交,从而推动国家之间的良性交往。

As Sino-African relations are being taken to a new height,Zhejiang province has set up a close tie with several African countries.This article uses content analysis to carry out a comparison between images of Zhejiang in ten African newspapers and in The New York Times,in order to explore the influence of Western frameworks on African frameworks.The results show that the construction of images of Zhejiang is closely tied with China’s context.The New York Times has a great influence on African media's coverage of political news,while it appears that The New York Times and African media use different reporting frameworks when covering economic,social and cultural topics.