顾客满意度导向的供应链三层目标优化研究

Research on Three-level-objective Optimization of Customer-satisfaction-oriented Supply Chain

针对在订单突然增加的情况下供应链系统如何协调顾客满意度和企业利润的问题,将核心企业作为协调中心,优先考虑顾客满意度,并兼顾供应链节点企业利润,利用多层目标规划理论建立三层决策优化模型,并用模糊隶属度原理将多目标问题转化为单目标问题,设计了基于交互协商的三步求解算法,利用遗传算法对转化后的模型进行求解。最后,通过数值算例验证了此三步求解算法的可行性和一定程度上的先进性。

Aiming at the issue of coordinating customer satisfaction and corporate profit with the supply chain system when the the number of orders increases suddenly, a three-level decision optimization model based on multi-objective programming theory was proposed. The new approach considers core enterprises as the coordination hub,customer satisfaction as the priority, and gurantees profits of enterprises on the nodes of the supply chain. The fuzzy membership degree theory was adopted to transform the multi-objective problem into the single objective problem. Besides, a three-step solving algorithm was designed based on interactive negotiation and optimization process was performed using genetic algorithm. Finally, a numerical example was given to prove the feasibility and the superiority.