基于CIS理论下大型体育赛事塑造旅游目的地形象的研究——以酉阳国际攀岩精英赛为例

Research on the Image of Tourism Destination Based on the CIS Theory Under Large Sports Competition——A Case Study of Youyang International Climbing Competition

基于CIS理论,运用文献资料法、实地考察法和逻辑分析等方法,提出利用大型体育赛事塑造酉阳的旅游目的地形象,应从视觉形象、品牌塑造、赛事赞助、赛事宣传等方面促进酉阳旅游业的整体发展。

Based on the theory of CIS, this study used the method of literature, field investigation and logical analysis to propose the utilization of the image of tourism destination under large sports events in Youyang. It can promote the overall development of Youyang tourism industry from visual image, brand building, event sponsorship, event promoting and other aspects.