调查类课程的教学实训一体化改革——以《市场调查与预测》课程两阶段改革实践为例

Integrative Innovation of Practical Teaching of Investigation Curriculum:Taking Two-step Innovation of Marketing Investigation and Prediction Curriculum as an Example

本科高校多个专业都开设有旨在培养实践能力的调查类课程,但传统的授课方式使学生普遍存在调研与数据分析意识不够,理论学习与实践参与脱节,调查与分析实际操作不足等问题。本文以《市场调查与预测》课程为例,实施了两阶段的改革,采用教学实训一体化、案例教学、问题导向学习、翻转课堂等方法,提供一套能够贯彻教学目标,体现改革理念,结合学生的兴趣并符合大众创业时代背景的调查类课程改革方案。

Investigation curriculums, which aim to cultivate the students＇ practice ability, are commonly required in more than one department in colleges and universities. However, traditional teaching ways lead to the results that students generally won＇t think of investigation or data analysis even when they need to, and theories aren＇t related with reality. Students don＇t practice enough in investigating and analyzing. This paper, taking curriculum of Marketing Investigation and Prediction as an example, has practiced a two-step innovation. Methods including integrated teaching of both theory and practice,case study,problem-based learning and inverted classroom teaching are adopted, putting forwards a set of innovative curriculum reform projects that help to realize teaching goal, reflect reform ideas, combine students＇ interests and meet the background of public entrepreneurship investigation.