重构大数据背景下的影视评估体系——简论影视剧的人工智能市场调研

Restructuring Film and TV Drama Evaluation against the Backdrop of Big Data——A Brief Discussion on Evaluation System of Artificial Intelligence Market Research

市场调研在影视剧产业链上占据重要的地位,通过文化、艺术与科技的交互融合,突破影视剧发展的瓶颈,不仅增强了统计结果的客观性、准确性,还对影视剧创作具有较强的指导性,由此可以构建了一个创作、播出、监督、预测完善而科学的综合评价体系,它不仅是影视剧行业供给侧结构改革的出发点和基本点,更是增强影视剧国际贸易流通、促进影视产业结构升级,推动中国由影视剧生产大国迈入创作强国行列的助推器。

The importance of market research in film and TV drama is the same as the tactics investigation in military operation. This survey can help to break the bottleneck of the film and TV drama development through the interactive integration of culture, arts and technology. It not only enhances the objectivity and the accuracy of the statistical result but also offers constructive guidance. Therefore a complete, scientific and comprehensive evaluation system is formed, including producing, broadcasting, supervision and pre- diction. It is not only the starting and basic point of the film and TV drama supply side - structure re- form, more importantly, it is the propellant to enhance the international trade of film and TV drama, step up the upgrade of industrial structure and facilitate China to step into a film and TV drama creative power from a productive one.