基于文化强国战略的乡镇体育文化服务供给面临的问题和对策分析

Analysis of the Countermeasures to the Problems of the Sports Culture Service Supplies in the Villages and Towns Based on the Culture Power Strategies

在文化强国战略的指引下,我国乡镇体育文化建设受到各界的高度关注。基于对河南乡镇体育文化服务的调查,对乡镇体育文化服务的实际困难进行了分析,认为当前所面临的问题主要是:乡镇的体育文化服务指导力量比较薄弱,服务对象流失严重,而且农村体育文化供给主体过于单一,供给过程缺乏针对性。针对这些问题,提出了相应的对策,以确保乡镇能够获得更好的体育文化服务。

In recent years, with the constant economic strength development in our country, the culture devel-opment has been greatly valued. With the influence of culture power strategy, high attention has been paid to the sports culture in the villages and towns. It was conducted a survey on the sports culture service in Henan villages and towns and analyzed the practical difficulties in the culture service. Some conclusions could be drew like this ： 11 The guidance to the sports culture service has been weak, the object of service has been drained seriously, and the supply of the sports culture in the countryside has been homogenized and not pertinent. These are the problems faced by the sports culture service supply. Facing to these problems, it should be needed to produce countermeas-ures accordingly to ensure to better enjoy the supplies of sports culture service.