大型超市购物免费班车路径优化研究——以马鞍山大润发超市为例

A Study on the Path Optimization of the Free Shuttle Bus in Large Supermarkets Taking the RT-Mart in Maanshan City as an Example

超市作为新兴的零售业态,由于各种便民的特点,在市场竞争中逐渐形成了竞争优势,市场占有率快速攀升。超市附近交通的便利程度会影响客源和人气。对马鞍山大润发超市购物免费班车项目进行研究,采用节约里程法对班车路径进行优化分析,力求在合理的时间范围内求出一个相对较优的可行解,在此基础上对开设购物免费班车的超市提出建议。

As a new retail industry, supermarkets have rapidly formed a market advantage due to the characteristics of various conveniences, and the market share has rapidly risen. The convenience degree of transportation near supermarkets is a great impact on the supermarket customer source and popular-ity. The paper analyzed and studied the free shopping shuttle bus of RT-Mart in Maanshan city, and adopted the saving algorithm to optimize and analyze the shuttle vehicle routing problem, and try to find a relatively feasible solution within a reasonable time, and propose some suggestions for super-markets which have provided the service of the free shopping shuttle bus.