基于模因视角的思想政治教育话语研究

A Discourse Study of Ideological and Political Education Based on Meme

模因论为思想政治教育话语研究提供了新思路。强势模因是保证思想政治教育话语实效的基础和重要工具,思想政治教育强势语言模因在四个传播阶段中表现出创意性、可学性、低耗性和高效性等特点。针对语言模因特性制定思想政治教育话语改革策略,树立模因意识,突出学生主体地位,提高话语转换能力和创造能力,培养意见领袖,可以为思想政治教育带来事半功倍的效果。

The meme theory offers us a new idea for the study of ideological and political education discourse. It provides an importanttool to ensure the effectiveness of ideological and political education discourse. In the 4 -stage process, it expresses creative, easily i-dentified, low-consumptive and efficient characteristics. To develop reform strategies, it is necessary to increase the awareness of meme, highlight the status of students, improve the ability of discourse conversion and creation, and cultivate the leading opinions aswell. This can bring multiple effect to the ideological and political education.