中国县域电子商务发展的空间特征及影响因素研究

Research on the Spatial Characteristics and Influence Factors of County E-Commerce Development in China

通过挖掘阿里研究院的电子商务数据和县域经济数据,构建空间计量分析模型,从网络消费水平和网络销售水平两个方面,对中国县域电子商务发展的空间特征与影响因素进行研究。发现中国县域网络消费水平和网络销售水平呈现差异的空间分布特征和较强的空间依赖性。县域网络消费水平与县域经济发展水平、居民收入情况、信息化水平正相关;县域网络销售水平与县域劳动密集型产业发育情况、县域金融服务能力和信息化水平正相关,与产值规模较高的规模以上企业发展状况负相关。

bMining the data of e-commerce and county economy from Ali research, this essay has built a spatial econometric analysis model by which the spatial characteristics and infuence factors of county e-commerce in China are studied from two perspectives of online sales level and online shopping level. It is found that the county online shopping level and online sales level in China both show different spatial distribution characteristics and a strong spatial reliance. The county online shopping level has a positive correlation with the county economic development level, residents’ income and the informatization level; the county online sales level has a positive correlation with the local development level of the labor intensive industry, fnancial service level and informatization level; while having a negative correlation with the development level of enterprises above designated size.