中国茧丝绸产品在国际市场的定价话语权:基于国际市场势力的实证分析

Pricing Power of China's Cocoon and Silk Products in International Market: An Empirical Analysis Based on International Market Power

中国茧丝绸产品在国际市场只具有数量优势而没有定价话语权吗?利用剩余需求弹性模型测算中国茧丝绸产品的国际市场势力,结果表明:中国以蚕丝类为代表的原料制品与以绸缎类为代表的半制成品在主要出口国市场都具有一定的市场势力,但是以女衬衫与披肩为代表的丝绸制品在最主要出口国市场美国和德国都不具有市场势力。分析认为:资源禀赋形成的规模经济和较高的市场份额是蚕丝类产品国际市场势力形成的基础;产业集聚优势和较高的市场份额促进了绸缎类产品国际市场势力的形成;而技术瓶颈与品牌建设滞后是中国丝绸制品未能形成国际市场势力的主要原因,意大利、法国等主要竞争者的竞争力也增加了中国丝绸制品国际市场势力提升的难度。巩固和提高我国茧丝绸产品的国际市场势力,要稳定生产规模,强化产业基础;加快资源整合,优化产业布局;强化科技创新,调整产品结构;加快品牌建设,提升品牌影响力;扩大组织规模,实现规模经济。

Do China＇s silk products only have advantage in number but no pricing power in international market？ In this paper, we used the residual demand elasticity model to estimate the international market power of China＇s silk products. The empirical results revealed that China＇s raw material products such as natural silk products and semi-finished products such as satin products had certain market power in the main export markets, but the finished silk products such as woman＇s blouse or shirts and shawls had no market power in the target markets including USA and Germany. The scale economy from resource endowment and great market share are the base of the international market power of natural silk products. The advantage from industry agglomeration and great market share are the source of the international market power of satin products. Technical bottlenecks and inefficiency in brand building are the cause of unobvious international market power of China＇s finished silk products, and the competition from Italy and France has increased the difficulty to enhance market power. In order to consolidate and improve the international market power of China＇s silk products, it is suggested to stabilize the production scale and strengthen industrial base, to speed up the resources integration and optimize the industrial distribution, to strengthen science and technology innovation and adjust product structure, to speed up the brand construction and enhance the influ- ence of brand, and to enlarge the scale of organization and achieve scale economies.