准社会关系哥特曼量表的研制

Development of a Cuttman Scale for Parasocial Relationship

经过几十年的发展,准社会关系的测量逐渐走入了操作复杂的困境。文章通过建立准社会关系的哥特曼量表来突破这一技术瓶颈。该量表经过三个调查的检验,在理论上,遵循准社会关系认知、情感、行为的发展模式,在被试反应上也与现阶段主流的李克特量表具有良好的一致性,在此基础上进行了深入分析,提出了需要进一步检验的量表。

During several decades of development, the parasocial relationship measurement is going into a complicated operation dilemma. This paper aims to break this technical bottleneck by establishing a Guttman Scale of parasocial relationship. This scale has passed through verification with three investigations. Theoretically, the scale abides by the developing model of the cognitive-affective-behavioral parasocial relationship, and statistically conforms with traditional Likert Scale approach measurement. On this basis the paper makes a deep analysis and proposes the revised scale needed to be verified.