摘要
With the rapid development of China's tourism market and the gradual improvement of people's pace of life, tourism has become an important way to relax people, so the proportion of tourism consumption in people's daily consumption gradually increased. In the context of the continuous development of Interact technology, consumer network characteristics become more and more obvious, followed by the emergence of a new consumer groups, that is, travel network consumers. Tourism network consumers as a new consumer group develop rapidly. The rapid development of the Internet has led to the great changes in the tourism industry. However, because of the tourism developers' only immediate interests, wanton development of tourism base, and the weak public awareness of tourism, the environment caused serious damage. This paper elaborates the concrete manifestation of the sustainable development of tourism, analyzes the adverse effects of the tourism industry on the ecological environment in sustainable development, and puts forward effective measures to promote the coordinated development of tourism and environmental protection.