媒介融合之下移动媒体对体育传媒产业的影响

The Impact of Mobile Media on Sports Media Industry under the Media Convergence

体育的传播与发展离不开传媒,现在更是逃不开媒介融合的发展背景,体育传媒产业要想在移动互联网时代赢得一席之地,就必须借力移动媒体,创新自己的经营理念与模式。通过文献资料等研究方法针对媒介融合之下移动媒体对体育传媒产业的影响进行了论证。认为当下的体育传媒产业存在体育信息资源分散,体育受众的需求得不到满足,体育传播媒介功能单一化的问题。因此,在媒介融合背景下,体育传媒产业为满足经济利益和受众需要,以及适应国家政策有必要充分利用移动媒体来发展自身。体育传媒产业可以从转变体育传播理念、借力移动类APP、拓展体育传播媒介的功能以及重视用户体验上来应对移动媒体对体育传媒产业的影响,从而为体育传媒产业的发展提供创新性的途径。

The spreading and development of Sports are inseparable from the media,and now with the development of media convergence as its background,sports media industry must leverage mobile media in order to win a place in the mobile Internet era,meanwhile,it should innovate its management concept and mode.We demonstrate the impact of the mobile media on the sports media industry through literature and other research methods in the background of media convergence.While we hold the view that there exists problems such as the sports information resources scattered,the needs of the sports audience cannot be satisfied,and the function of the sports media is singular in the present sports media industry.Therefore,in the context of media convergence,sports media industry needs to make full use of mobile media to develop their own in order to meet the economic interests and the needs of the audiences,as well as to adapt to national policies.Sports media industry can deal with the impact from the mobile media by means of changing the concept of sports communication,leveraging mobile APP,expanding the function of sports media and attaching importance to user experience,so as to provide an innovative way for the development of sports media industry.