基于双微平台的亲子阅读服务研究

Study on the Parent-Child Shared Reading Service based on the MicroBlog-WeChat Platform

微博、微信的广泛应用,对亲子阅读的服务方式、推广模式以及交流互动产生了深远影响。文章采用网络调研法,通过浏览提供亲子阅读服务的微博和微信账号,研究其运营状况及发布内容,探究微博与微信在推广亲子阅读方面的作用以及不足,提出合理性建议,以期为进一步促进亲子阅读在全社会的推广提供参考。

Withthe extensive application of MicroBlog and WeChat, it has afar-reaching impact on the service of parent - child shared reading, promoting mode and communication interaction. In this paper, the operation status and contents released are studied through browsing the MicroBlog and WeChat account offeringthe parent-child shared reading service in network research method. The function of MicroBlog and WeChat in the promotion of parent-child shared reading and its defeats are explored, and rational opinions are proposed, which may provide references forthefurther promotion of parent-child shared reading throughout the society.