基于网络信息的河南、陕西两省入境旅游目的地国际知名度对比分析

Comparative Analysis of International Awareness of Inbound Tourism Destination in Henan and Shaanxi Provinces Based on Internet Information

随着人们生活品质的不断提升,旅游作为一种新型产业,逐渐受到了国内外各界人士的广泛关注.河南地处中国中原地带,历史文化深厚,具有丰富的旅游文化资源,但是其入境旅游的国际知名度却远不如其他省份,例如,陕西省.陕西是我国西北地区旅游产业相对发达的区域,其自然景观条件、经济条件等因素与河南省相比较并无显著性差异,但是陕西省国际入境旅游外汇收入却远远高于河南省.鉴于此,以河南、陕西两省在搜索引擎、国外旅游论坛以及代理商网站上的国际知名度为研究对象,揭示出两省入境旅游国际知名度差异的影响因素,并基于此提出提升河南省入境旅游知名度的策略,旨在为河南省入境旅游产业发展研究提供借鉴.

With the improvement of people＇s living standard, tourism as a new industry, has gradually received wide attention of people from all walks of life both at home and abroad. Henan province , located in the central part of China, has an abundance of tourism and cultural resources, but its inbound tourism awareness is far poorer than that of other provinces, Shaanxi, for instance. Shaanxi＇s tourism industry develops relatively well in northwest China. Actually no significant differences exist in whether its natural landscapes, economic conditions or other factors, compared with Henan province, but Shaanxi ＊ s foreign exchange income of international inbound tourism is much higher than that of Henan province. In view of this, based on the data in search engines, foreign tourism forums and agent websites of Henan and Shaanxi provinces, this essay discovers the factors that give rise to the awareness difference between the two provinces. Accordingly, the author proposes strategies to improve the global awareness of Henan province, aiming to give a help hand in enhancing its inbound tourism.