全媒体时代传统媒体如何打造核心竞争力

How to Build the Core Competitiveness of Traditional Media in the Era of Omnimedia

全媒体时代的到来,对于传统媒体来讲既是机遇也是挑战。面对网络新兴媒体的激烈竞争,传统媒体逐渐向全媒体发展,实现多种形式的媒介融合。在融合过程中,传统媒体既要把握自身优势,也要意识到自身不足之处。首先分析了信息时代媒体传播形式的变化,以及全媒体时代传统媒体的发展优势及不足,进而探讨了全媒体时代传统媒体竞争力的发展路径。

The arrival of omnimedia era offers both opportunities and challenges to traditional media. Faced with the fierce competition of network emerging media,the traditional media gradually develop into omnimedia and achieve various forms of media convergence. In the process of convergence,traditional media should not only seize their own advantages,but also realize their own shortcomings. This paper analyzes the changes of the media communication form in the information age,and the advantages and disadvantages of traditional media in the omnimedia era. Then it explores the developing path of competitiveness of traditional media in the omnimedia age.