公安微信公众平台的建设与思考

Construction and Thinking of Public Security WeChat Platform

移动社交快速发展,已成为当前人们沟通交流、获取信息的重要方式。面对全新的传播格局,公安机关需要及时整合资源,将自身工作要求与新的传播载体有效结合,争取实现积极的良性互动,为公安工作特别是公安宣传工作增色添彩。文章认为应从建设公安微信公众平台的背景出发,对公安微信进行定位,以探索公安微信宣传推广工作的有效途径。

With the rapid development of mobile social interaction, it has become an important way for people to communicate and get information. Faced with a new pattern of communication, public safety agency should in- tegrate resources timely, combine the work requirements with the new media effectively, strive for positive interac- tion, and then highlight the public security work, especially public security propaganda. The author states that we should position the WeChat function of public security and explore an effective way of propaganda and publicity of public security from the background of the construction of public security WeChat platform.