航空新闻报道的语言特点研究

The Study on the Linguistic Features of Aviation News Report

航空工业作为国家战略性新兴产业近年来发展迅速,引起越来越多的媒体关注,有关航空产业的新闻报道也越来越多,但航空新闻报道精品却不多,不少社会媒体更是在航空新闻报道上失误频频。究其原因,在当下的新闻实践中航空新闻报道的新闻语言过多地受到政治语言、军事语言、技术语言、商业语言的影响,同时由于历史原因有时还存在一些独特社区语言的影响。在当前航空新闻报道中,政治语言让新闻报道过分严肃,军事语言让新闻报道缺少活力,技术语言造成了沟通障碍,商业语言暗含着大量的利益纠葛,地域语言则滋养个性化表达。航空工业独特的行业属性和社会地位,要求航空新闻报道必须异常严谨,关注当下航空新闻报道中的语言特点十分有必要。了解和改进航空新闻报道的语言特点,有助于提高航空新闻报道的影响力和生命力,回归新闻语言本身,注重改造政治说教和口号式宣传,注重做人人能懂的技术报道,注重甄别抵制虚假商业新闻,注重引导个性化表达。

As a national strategic emerging industry,aviation industry has developed rapidly in recent years,which attracts more and more media attention and produces more news report. However,exquisite reportage of aviation news is quite rare,and many social media make mistakes frequently in the aviation news reports. Nowadays,aviation news language is too much affected by the political language,military language,technical language and the business language,as well as the impact of the unique region and community language owing to historical reasons. In the current aviation news reports,political language makes news coverage too serious,military language makes reports lack of vitality,technical language creates communication barriers,business language implies a lot of interest disputes,and regional languages nourish individual expression. The unique industry attributes and social status of aviation industry require aviation news reports must be very rigorous,so it is very necessary to pay attention to the language features of current aviation news coverage. Understanding and improving the language features of aviation news reports will help to improve the impact and vitality of aviation news reports,to return to the news language itself,to focus on the transformation of political preaching and slogan propaganda,to focus on the comperhensibly technical reports,to focus on screening and resist fake business news,and to focus on guiding personalized expression.