虚拟社区知识共享与用户满意度影响因素研究述评

A Review of Factors Influencing the Virtual Community Knowledge Sharing and Users' Satisfaction

概述国内外虚拟社区知识共享和用户满意度的相关文献,对相关文献论点及成果进行分析梳理,并进行归类总结。认为目前国内外的研究学者主要从信任、自我效能及成果期望,社会资本理论及习惯域,社会资本理论及社会认知理论,组织公民行为理论和社会影响理论这5个方面对虚拟社区知识共享的影响因素进行研究。主要从用户价值、用户忠诚度和用户参与这3个方面对虚拟社区用户满意度进行研究。

The paper reviews literature on the virtual community knowledge sharing and users＇ satisfaction at home and abroad, analyzes arguments and research results in the papers, and makes a summary. It is believed that currently scholars usually carry out research on influencing factors on virtual community knowledge sharing from five aspects, namely confidence, self-efficacy and outcome expectation, social capital theory and habitual domain, social capital theory and social cognitive theory, organizational citizenship behavior theory and social influence theory. And they do research on virtual community users＇ satisfaction from aspects of user value, user loyalty and user involvement.