社群经济下传统出版机构商业模式重构

Reconstruction of Business Model of Traditional Publishing Units under Social Economy

文章对社群经济环境下,传统出版机构的商业模式重构进行研究。移动互联技术推动社群经济的形成;传统出版机构社群由"连接+内容+协同活动"构成;社群经济重构了出版企业生存的商业逻辑,并对出版企业的营销模式、盈利模式、竞争模式都产生了变革性影响。

This paper studies the reconstruction of the business model of the traditional publishing units under the social economic environment. Mobile Internet technology promotes the social economy formation. The traditional publishing units are composed by ＂connecting, content, and cooperative activity＂. Community economic reconstructs the business logic of publishing units, which have the transformational impacts on publishing marketing model, profit model and competition model.