网红现象的传播学解读

Communication Interpretation of the Network Red Phenomenon

早在中国互联网刚刚兴起不久,第一代网红就已出现在公众的视野中,随着网络的多元化发展和社会的开放性演变,网红的发展也呈现出与以往不同的态势。网红本身所具有的特质与传统意义上的偶像不尽相同,是通过平民造星和自我造星的方式诞生的,这也同时促进了网络草根文化的繁荣。文章按照时间的先后顺序,以文字、图片和视频为典型传播符号将网红划分为三代进行研究,以期通过传播学视角对网红现象进行解读。

As early as the rise of the Internet in China, the first generation of network reds appeared in public view. With the development of the network and the openness of the society, the development of network red also presents a different trend with the past. Network Red＇s characteristics are different with the traditional idols, its success is based on civilians and themselves, which also promotes the prosperity of the Internet grassroots culture. In this paper, according to the time order, network red is divided into three generation by text, picture and video, in order to interpret the phenomenon of＂ net red from the perspective of communication.