我国农产品分销渠道优化对策研究

Research on the Countermeasures of the Optimization of Agricultural Products Distribution Channel in China

我国农产品市场"小生产和大市场"矛盾比较突出,农产品分销渠道主要存在组织化程度低、政府投资力度不够、农产品批发市场发展不完善、流通环节较多、流通成本高等问题。借鉴美国、日本等农业现代化国家农产品分销的经验和做法,我国可从实现农产品生产区域化和品牌化、充分发挥政府职能、压缩农产品分销渠道流通环节、完善农产品批发市场功能等方面优化农产品分销渠道。

At present,the contradiction between ＂ small production and big market＂ of Chinas agricultural products market is more prominent. There are still many problems with agricultural products distribution channel,such as the low degree of organization,the lack of government investment,the imperfect development of wholesale market of agricultural products,the more circulation and the high cost of circulation. The optimization of agricultural products distribution channel has very important significance to promote the development of agricultural economy in China. Learn from the experience and practice of agricultural products distribution in the United States,Japan and other agricultural modernization countries,China can optimize the distribution channels of agricultural products from the aspects of regionalization and branding of agricultural production,give full play to government functions,streamline the circulation of agricultural products distribution channels and improve the functions of agricultural products wholesale market.