家族企业嵌入式CSR行为的心理机制:基于身份理论的多案例研究

The Psychological Mechanism Underpinning Embedded CSR of Family Business:A Case Study from Identity Theoretical Perspective

针对现有企业社会责任(CSR)研究和中小家族企业履行社会责任实践间的不一致,基于4个不同家族涉入程度的企业案例,分析其履行社会责任的行为模式、决策机制、决策者行为动机、企业管理理念等数据,最终基于身份理论构建了家族企业嵌入式CSR行为的心理机制模型:决策者基于身份构建的心理诉求推动企业为利益相关者创造特定价值;由于决策者的经历、特长同时是其身份构建内容和企业核心竞争力的基础,使企业的价值创造行为与核心竞争力打造趋于一致,从而形成嵌入式CSR决策与行为;中小家族企业两权合一的治理模式赋予决策者足够的权威将个人诉求贯彻于企业的核心竞争力、组织身份以及管理理念;家族企业的长期导向价值观、决策者的家族成员身份为企业平衡经济目标与社会目标提供了心理资源;利益相关者基于社会交换理论给予企业的积极反馈为企业实施嵌入式CSR提供了财务和人力资源。

This paper, taking four enterprises of different type as the cases, through analyzing and comparing their behavior of CSR, found that small-and-medium-sized family businesses, especially those under the control of the founders, are inclined to adopt embedded CSR mode, while the larger family business and non-family businesses tend to use the peripheral CSR mode. To explain the under- lying logic of such phenomenon, we conduct further analysis regarding the decision mechanism, deci- sion-makers psychological pursuit, management cognition of the cases, and the stakeholders~ feed- back towards their CSR behavior. A psychological mechanism underpinning family businesses ~ em- bedded CSR is finally constituted.