渝派服饰的地缘优势及其本土化创新策略

Advantage of Chongqing style garment and the localized innovative strategy

在研究重庆服装发展现状基础上,从重庆人对时尚的态度、重庆大众对潮流和街头时尚的执行程度、重庆的丰富艺术底蕴和文化形态(历史文化和少数民族文化)等4个方面分析了多元文化视野下渝派服饰的地缘优势,提出渝派服饰本土化风格的创新策略:对本土文化的系统性整理与研究;对本土设计元素的提炼与整合;对本土设计语言的形成与本土化风格的创立。得出渝派服饰只有创造出独具特色的本土风格才能保持持久的生命力。

The paper started with the development of the Chongqing garment, and analyzed the geo-advantage of Chongqing style garment which was influenced by the multi-cultural horizon from four aspects ： the attitude of Chongqing people to the fashion, how Chongqing people explain fahsion trend and street fashion by their dress, colorful art and cultre （history cultrue and minority culture） in Chongqing. Based on the above all, the article pointed out the localized innovative strategy of Chongqing garment from the following three ways： innovating through systematic studying on local cultrue; innovating trough refining the local design elements; innovating through creating the local design style. Then the article conclude that the Chongqing style garment could have lasting vitality nothing but creating special local style.