统战工作视角下新媒体代表人士的政治引导研究

A Study of the Political Guidance of New Media Representatives from the Perspective of the United Front Work

新媒体代表人士是掌握着现代新媒体技术运营和内容发声的精英人士,是国家政治生活中的一支新生力量,在引领社会舆论发展、促进思想文化传播、调节社会阶层矛盾、优化政治生态环境、加快国家治理方式转变等方面发挥着重要作用。加强对新媒体代表人士的政治引导,意义重大,关系到我国民主政治建设的发展进程和主流意识形态的安全与稳定。对于当前统战部门来说,有效开展新媒体代表人士的政治引导,需要从实际问题出发,深刻分析新媒体代表人士的阶层特点及政治引导内涵,客观评价他们的社会地位及现实影响,全面总结近年来开展新媒体代表人士政治引导工作的宝贵经验及存在的不足,并有针对性地提出解决现实问题的建议与对策。

The new media representatives are not only elites who master modern new media technology and the production of the contents, and they are also new forces in the political life of the country, which play an important role in guiding the development of social media, promoting the spread of ideology and culture, regulating the social class contradiction, optimizing the political ecological environment and accelerating the transformation of the mode of national governance. Strengthening political guidance of new media representatives has important significance, which matters the developmental process of China＇ s democracy and the security, stability of the mainstream ideology. For the current united front work department, carrying out effectively the political guidance of new media representatives needs to start from the actual problem, make deep analysis of stratum characteristics and connotation of political guidance, evaluate objectively the social status and practical effect of new media representatives, sum up fully the valuable experience and problems about political guidance, and put forward some suggestions and countermeasures to solve practical problems.