摘要
公共图书馆数字阅读、数字资源推广工作日益受到重视,文章以广东省立中山图书馆为例,探讨数字资源推广的动力、运行、保障、评估机制,目的是建立数字资源推广常态化工作机制,使更多读者能够认识并利用数字资源,提高图书馆数字资源的利用率。
Public library digital reading and digital resource promotion are becoming more and more important. The article discusses the motivation,running,securement and evaluation scheme of digital resource,in order to construct normal working system of digital resource promotion,to make more readers recognize and utilize digital resource,and to promote the utilization of library digital resource.
作者
赖爱华
LAI Ai - hua(Guangdong Sun Yat - sen Library, Guangzhou 510100, China)
出处
《晋图学刊》
2017年第2期5-8,14,共5页
Shanxi Library Journal
关键词
数字资源
推广机制
数字阅读
品牌营销
digital resource
promotion scheme
digital reading
brand marketing