摘要
本文概述了当前低油价下成品油市场的特点,分析了低油价市场态势对成品油销售企业的有利因素和不利因素,提出了成品油销售企业应用"互联网+"建设新的营销渠道,抓住"供给侧"改革机遇,改善成品油"供过于求"资源格局、强化市场意识、优化自采和销售管理、夯实经营基础、加快天然气及新能源市场开拓等六条应对策略。
The paper outlines the characteristics of the current refined oil market affected by low oil prices as well as analyses the favorable and unfavorable factors for refined oil sales enterprises under such a situation. Six coping strategies for refined oil sales enterprises are put forward in the paper, namely forging new marketing channels by utilizing ＂Internet ＋＂, improving product ＂glut＂ pattern by seizing supply-side-reform opportunities, strengthening market awareness, optimizing self-mining and sales management, strengthening the foundation of operation, and accelerating development of the natural gas and new energy market.
作者
卢艳萍
Lu Yanping(Hunan Petroleum Branch of Sinopec Sales Co., Led., Changsha 410005, Hunan Province)
出处
《石油化工管理干部学院学报》
2017年第2期39-43,共5页
Journal of Sinopec Management Institute
关键词
低油价
成品油销售
营销渠道
“供给侧”改革
low oil prices, refined oil sales, marketing channel, supply side reform
