“拇指文化”背景下高校思想政治教育话语权研究

Discourse Powers of Universities' Ideological and Political Education Under the Background of “Thumb Culture”

当"拇指文化"进入高校后,无疑对传统思想政治教育话语权带来前所未有的挑战,但同时也为其未来建设发展迎来了史无前例的机遇。以"拇指文化"为时代背景,高校思想政治教育话语权体现出以下特征:传播自由性与主导性并举;主题多元化与主流化并举;主体互动性与权威性并举。立足"拇指文化",从强化阵地意识、丰富内容资源、拓展传播方式三个层面,重新构建高校思想政治教育话语权,从而为有效推动大学生思想行为的健康发展探寻可行之路。

The penetrating of＂thumb culture＂into universities undoubtedly brings up unprecedented challenges for the discourse powers of traditional ideological and political education,as well as unprecedented opportunities for its development.Combining the background of＂thumb culture＂,this paper firstly analyses the three characteristics of discourse powers in contemporary universities＇ ideological and political education,namely free and dominant transmission,diversified and mainstreaming theme,interactive and authoritative subject.Then the discourse powers of universities＇ ideological and political education are reconstructed based on＂thumb culture＂in terms of strengthening battlefield awareness,enriching content resources and expanding communicative methods,with the purpose of exploring a feasible approach to promote the healthy development of university students＇ thoughts and actions effectively.