我国网络直播行业的特点分析与规范治理

Feature Analysis and Government Countermeasures of Live Video Streaming in China

网络直播已经步入全民直播时代,用户规模超过3亿。在这场狂欢表象的背后,在社会治理、网络监管、道德建设等方面却存在着重大的隐患。对网络直播行业的发展状况与特点进行研究,有助于加强网络直播服务管理,为广大网民营造良好的网络空间。文章从平台分类、主播特点、传播特点、观众目的等4个方面解剖网络直播行业,依此提出网络直播行业存在的问题与规范化治理策略。

The live video streaming has been so popular that the scale of its users reaches 300 million, but there are some vital hidden dangers in social governance, network supervision, morality construction and so on, with the riotous enjoyment brought by the live video streaming. Conducting a research on tile present situation and feature analysis of the live video streaming industry can make good effect to strengthen the management of the industry and create a healthy space for a large number of Internet users. This paper explores the live video streaming by platform classification, anchor features, spreading features and audience purpose. And it points out the existing problems and proposes the countermeasures on the governance of the live video streaming industry.