基于项目驱动的大型活动项目管理课程改革

Based on Project-driven Large-scale Event Project Management Course Reform

在会展策划与管理专业大型活动项目管理课程中,实施"项目驱动式"教学,同步实施校园展会项目,具有真实性强和全员参与的特点。这一课程改革实现了做中学和学中做相结合,学生通过全程参与真实的校园会展项目策划与管理工作,不仅掌握了相关的理论知识,而且学会了大型活动项目管理的流程和方法,提高了综合实践能力。

In the large - scale event project management course of event management, we should implement ＂project - driven＂ teaching and carry out campus exhibition project, The curriculum reform can achieve a combination of doing and learning. Students can participate in the real planning and management of the campus exhibition project. They not only can master the relevant theoretical knowledge, but also learn the process and method of large- scale event project management, improve the comprehensive practical ability.