基于行动导向的高职汽车营销课程教学改革

Teaching Reform of Automobile Marketing in Higher Vocational Education Based on Action Guidance

为了适应汽车市场发展的需要,针对高职院校汽车营销与服务专业汽车营销课程教学中存在的教材内容陈旧,教学方式单一,教学实践缺乏等问题,采用以行动导向的教学模式,创新实践教学方法。通过创设基于行动导向的学习情境来组织教学活动,使学生在运用已有知识和技能解决情境中的真实问题时,获得该课程的新知识和默会知识。

In order to keep up with the development of automobile--marketin the course of ＂automobile marketing＂ for automobile specialty in higher vocational colleges, there are some problems such as outdated teaching materials, single teaching mode, lack of teaching practice and so on. This paper innovates teaching methods and practical teaching using the action oriented teaching mode. Through the creation of the learning situation based on action guidance to organize teaching activities, students gain the new knowledge and tacit knowledge of the course when solving the real problem in the use of existing knowledge and skills.