音乐类非物质文化遗产的新媒体传播策略研究

Research on New Media Strategies for the Spread of Musical Intangible Cultural Heritage

音乐类非物质文化遗产在传播过程中很容易受到各种外部因素的干扰和影响,进而导致其容易出现变异甚至消失的现象。可以说,传播媒介在一定程度上直接决定着音乐类非物质文化遗产保护和传承的效果。伴随着社会的发展变化,音乐类非物质文化遗产的传播媒介和状况也随之发生变化。面对传统媒体的不断衰落、新媒体的日益兴起,运用传播学理论对新媒体语境下音乐类非物质文化遗产的传播状况进行审视和考察、具有十分重要的现实意义。

The spread of musical intangible cultural heritage is easy to be influenced by external factors,even vary or disappear. To some degree,the media determines the effects of the protection and inheritance for musical intangible cultural heritage. With the development of the society,the spreading media of musical intangible cultural heritage changes. Due to the declining of traditional media and the rising of new media,it is of great significance to use communication theory to make observation and servey on the transmission situation of musical intangible cultural heritage in the environment of new media.