社会性别:媒介性别形象传播的一个分析范式

Gender: An Effective Analysis Example of Media Broadcast

运用社会性别研究范式与视角,可以对媒介传播中的女性形象进行分析和阐释,对媒介拟态环境的性别文化建构给予剖析,并能从"说与被说""看与被看""演与被演"三个方面对传播中的性别话语、性别权利和女性形象的拟态环境进行评析,对媒介传播中如何贯彻"性别意识主流化"战略提出对策思考。

This essay tries to analyse and explain the female images in media broadcast in the angle of gender research example,and dissects the gender cultural construction of media mimesis environment. In three aspects,saying and being said,seeing and being seen,and acting and being acted,the male right of speech and gender,as well as the stiff prejudice on female images,were both researched and illustrated. Finally in this essay the countermeasures and thoughts are brought up with in terms of how to promote mainstreaming of gender conscience in future media broadcast,to promote advanced gender cultural construction in media culture by reinforcing the gender conscience in media broadcast.