针对大学校园的新型服装设计与营销模式初探

Research on Design and Marketing Pattern of New Type Clothing on Campus

本文依托互联网技术,研究了如何为大学校园区域内的消费者提供更好的服装设计与营销服务,致力于从设计到销售,再到售后的新型服装设计与营销模式研究,积极在设计、销售、售后方面创新,旨在满足大学校园人群,尤其是中高层次消费者,对服装的个性化、自主性、快速化的需求,并通过对已购服装的二次设计实现一衣多穿的环保化,从而达到设计服务质量与营销利益的最大化。

Relying on Internet technology, the paper studies how to offer consumers better costume design and marketing services in universities, committed to the new marketing mode of clothing design and research from design to sales and after- sales, positive innovation in every aspects of design, marketing and after-sales service, aiming to meet the university campus groups, especially consumers in middle and higher level, in the demand for personalized clothing, autonomy and rapidness. Also, through the redesign of the already bought clothing, the environmental protection can be achieved, consequently, to obtain the maximum benefit of design quality and marketing.