互联网时代工程机械“赢”销策略

Marketing Strategy of Engineering Machinery in the Internet Age

随着互联网时代的到来,其广泛性、开放性、时效性等特点给工程机械企业传统营销带来新的创新机会,工程机械企业如何利用互联网技术,消除传统营销弊端,打赢营销之战,成为各企业思索之重。

With the advent of the era of Internet, its universality, openness, timeliness,etc has brought new innovation oppor-tunities to traditional marketing of engineering machinery enterprises.For engineering machinery enterprises,how to make use of the Internet technology,eliminate the disadvantages of traditional marketing,and win in marketing war become main concern.