江西省旅游流网络结构特征分析

An analysis of the characteristics of tourist flow network structure in Jiangxi Province

文章选取江西省47个旅游景点自助游与跟团游数据,结合社会网络、GIS与Kernel密度分析法,从整体网络和个体节点研究江西省旅游流网络结构特征。结果表明:江西省旅游流网络集中趋势较为明显,整个旅游流网络存在不均衡现象,旅游流主要集中在赣北、赣东北的婺源与三清山、庐山与婺源等几条旅游线路之间;从地区来看,南昌、鹰潭、上饶等地区核心度高,成为旅游流的核心地带;宜春、萍乡、吉安等地区是旅游流网络结构的重要补充;赣中与赣南地区的旅游流核心度较低、旅游流流量较小,在整个旅游流网络结构中处于弱势地位。

This paper selects the data of independent travel and group tour of 47 tourist attractions in Jiangxi Province, analyzes the two perspectives of the tourism flow in Jiangxi Province from individual nodes and the whole network based on the social network, GIS and Kernel density analysis. The results show that the centralized tendency of the tourism flow network in Jiangxi is more obvious, the entire tourism flow network is highly unequal, tourist flow of Jiangxi mainly concentrates on some tourist routes where are located in north and northeast of Jiangxi, such as from Wuyuan and Sanqing Mountain, from Lu Mountain to Wuyuan and so on; from the regional perspective, Nanchang, Yingtan,Shangrao and some areas have high core degree, they form the heart area of tourist flow of Jiangxi Province; Yichun, Pingxiang Jian and some areas are the important complements to the network structure of the tourist flow in Jiangxi; in the middle and south regions of Jiangxi, the network core degree is lower, and the tourists flow is smaller. They are in the weak position in the entire tourist flow network structure. These results can provide references for the rapid development of tourism industry in Jiangxi Province.