8AAKER D A. Managing Brand Equity: Capitalizing on the Value of a Brand Name [M]. New York: The Free Press, 1991.
9KELLER K L. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity [J ]. Journal of Marketing, 1993,57(1): 1 - 22.
10YOO B, DONTHU N, LEE S. An Examination of Selected Marketing Mix Elements and Brand Equity[J ]. Journal of the Academy of Marketing Science, 2000,28 (2) : 195 - 211.
