摘要
餐饮类网络团购在现有团购产品中占据比例最大,为了留住顾客增强网站竞争力,提高顾客满意度变得至关重要。文章以餐饮类网络团购为研究对象,构建餐饮类团购顾客满意度影响因素模型,通过实证分析进行验证得出四个影响因素:感知服务质量、团购信息、网络支付和团购商品营销特色。
Catering group-buying online in existing group purchase products occupies the largest proportion, and in order to retain customers to enhance website competitiveness, to improve customer satisfaction becomes crucial. Based on catering group-buying online, this paper constructs the influencing factors＇ model of catering group-buying online customer satisfaction, and through empirical analysis to verify, gets the four factors：perceived service quality, group purchase information, online payment and marketing characteristics of the group purchase commodity.
出处
《价值工程》
2016年第36期75-78,共4页
Value Engineering
关键词
网络团购
顾客满意度
影响因素
group-buying online
customer satisfaction
influencing factors
