失衡与制衡:国际传播运行格局的理论透视

Unbalance and Re-balance: A Theoretical Analysis on the Pattern of International Communication

国际传播的信息流动由于受多种因素的影响,会形成偏向于文化、宣传、媒体或政治的不同模式。面对今天日益开放活跃的国际传播环境,我们需要从更多元的视角来分析信息流动偏向问题,特别是由于媒介形塑功能、受众心理作用、信息渠道局限、市场竞争等因素相互作用而形成的"失衡螺旋"问题,它持续循环放大着国际传播格局的不平等和不平衡。但随着全球多极化和信息技术的快速发展,不断崛起的新兴发展中国家成为国际传播失衡螺旋中的一股制衡力量,正力图改变其在国际话语权格局中的边缘地位。同时,新兴媒体也在不断分割传统媒体在国际传播中的话语权,一定程度上弱化了西方媒体的信息渠道优势,使国际传播的信息流向失衡有所改观。

In view of the mutual interaction among the media functions, the audience’s psychology, the market competition and information communication channel, etc., international communication pattern is of a core-periphery relationship, unbalanced and unequal between different parties involved. With the world＇s increasing trend of multi-polarization and the rapid development of information technology, the discourse power western traditional media have built up in international communication is gradually being broken by the emerging developing countries and new media; however, the direction of the change needs further observation.