基于乡土感、故事感、设计感的文创农产品设计与开发模式研究

Research of creative and cultural agricultural product design and development mode based on the provincialism,st orytelling,design sense

我国是一个农业大国,农业产品经历了由数量到质量的发展过程,但在今天后现代消费语境下,农业产品的消费不再局限于"品种"、"品质"、"品牌"的追求,更重视实用功能以外的文化和审美体验。通过"文创"与农业产品的结合是实现农产品消费后现代化的必要途径,也可实现农产品品牌的高端化,对提高农产品的文化价值和附加值都有重要意义。本文主要以"乡土感"、"故事感"、"设计感"三个核心概念来探索文创农产品设计与开发模式,对文创农产品的具体设计与开发具有指导意义。

Our country is an agricultural country,agricultural products through the developing process from quantity to quality,But in the context of postmodern consumption,consumption of agricultural products are no longer confined to the pursuit of quality,brands,varieties more attaches great importance to the culture and aesthetic experience besides practical function.Through the combination of Creative,Cultural and agricultural products is the necessary way to realize agricultural consumption of after modernization,also can realize agricultural products of high-end brand,to improve agricultural products cultural value and additional value,there is of great significance.This article mainly to explore design and development mode of Creative and Cultural agricultural products,by three core concepts of provincialism,storytelling,design sense,to hit a specific design and development of agricultural products has a guiding significance.