认知心理学在建筑材料包装的交互设计中的应用研究

Research on the application of cognitive psychology in the interaction design of building materials packaging

现如今,社会经济迅猛发展,我国百姓的生活质量越来越好,人们在关注物质生活的同时,也开始追求精神的享受,在审美眼光、生活方式上也有了重大的变化,如何张扬个性,体现多样化成为了设计研发的重点。认知心理学在近年来迅猛发展,将其与包装交互设计结合起来,有助于借助人们的想象,激发购买者的购买欲望。与此同时,认知心理学的应用也可以为交互设计包装的更改提供非常好的理论依据,并对设计情况进行审视,研究出可视化程度高的作品。但是由于该理念与包装交互设计还没有实现精准对接,导致包装设计在实际研发中还存在很多不足,完善认知心理学的应用就成为了大势所趋,如何结合实际在建筑材料包装交互设计中应用认知心理学更是成为了研究的重点。

Nowadays, the rapid development of social economy,the quality of life of our people is getting better and better,people are paying more attention to the material life at the same time,they also began to pursue the spirit of enjoyment,in the aesthetic vision and life style has also been a major change to individuality,reflects the diversity of chemical to focus on the design of research and development.Cognitive psychology in recent years,the rapid development of its interaction with the packaging design,help to help people＇ s imagination, to stimulate the desire to buy the buyer.At the same time, the application of cognitive psychology can also provide a very good. theoretical basis for the change of the interactive design package, and examine the design situation,the work of the high degree of visualization.But because of the concept and packaging design is not interaction to achieve precise docking,resulting in packaging design,there are still many problems in the actual development,improve the application of cognitive psychology has become represent the general trend,how to combine the actual situation in building materials packaging in the interactive design of applied cognitive psychology has become the focus of the study.