常州城区老年居民旅游消费行为分析研究

Analysis and Study of the Changzhou Urban Elderly Residents' Tourism Consumption Behavior

随着我国人口年龄结构的逐步老化,老年消费者所占的市场份额逐步加大。旅游行业中,老年旅游市场也在迅速发展。分析老年旅游者的消费行为是开发老年旅游市场的重要途径。本文基于常州城区老年居民的问卷数据,对常州城区老年居民旅游消费心理特征和行为特征进行了分析,探讨了常州老年旅游市场的特点。

Along with the age structure for the population is gradually becoming elderly in our country, the market portion of the elderly consumers is gradually expanded. In the tourist industry, the elderly tourism market is booming too. Analysis of the elderly residents＇ consumer behavior is a important way to develop the elderly tourism market. Based on the questionnaire survey to the Changzhou urban elderly residents, this paper analyzes the psychological and behavioral characteristics of the Changzhou urban senior residents, and discusses the features of Changzhou elderly people＇ s tourism market.