摘要
随着人们生活方式与消费习惯的改变,旅游摄影也因为互联网的发展而变得更加多样化。与此同时,旅游者的旅游意象和审美偏好也随着Web2.0时代的来临发生了重大改变,而这种改变对于旅游目的地本身而言也有一定的影响。文章以枫泾古镇为例,以蚂蜂窝网络社区为平台,利用质性分析软件NVivo以及旅游凝视理论,通过对比分析网络社区上传的与官方宣传的摄影照片,从图片中挖掘新时代背景下游客旅游意象的转变,从而发现网络平台对枫泾古镇形象构建的变化与影响。
As there is a change in people＇s lifestyle and consumption habits,travel photography is becoming more and more diversified due to the development of Internet.It is the emergence of Web2.0interactive platform that makes the tourist image and aesthetic preference change significantly,and in return,this change has a certain effect on the tourist destination itself.This study takes the famous water town of Fengjing as an example,which is located in the Jinshan District,Shanghai;collecting pictures the travelers upload to the self-guided tour BBS named Mafengwo to conduct the analysis in this community by using the qualitative analysis software of NVivo and the theory of tourism gaze.From the pictures shown on the website and APP of Mafengwo,we analyzed the tourist images to Fengjing Town and found out the change and influence which the platform brings to build the image of the ancient town of Fengjing.
出处
《旅游论坛》
2017年第2期37-48,共12页
Tourism Forum
基金
全国教育科学"十二五"规划2015年度教育部重点课题"基于核心能力的应用技术大学人才培养模式比较研究"(DDA150209)
2015年度上海市政府研究中心重点项目(旅游专项)(2015-Z-E07-A)
