能人现象·意见领袖·话语平权——自媒体时代的组织形式特征与话语权力革命

Capable Person Phenomenon,Opinion Leader,Discourse Equality: Organization and Form Characteristics and Discourse Power Revolution in the We Media Era

"自媒体"平台具有的即时性、主体性和实体性特征,既突出强调了传播者的功能地位,又塑造了新媒介时代传播活动的当代形态,还显示了对国民媒介素养提高所产生的积极的助推作用。然而,自媒体时代的传播活动及管理模式,常与"自组织"运行过程十分相似,这导引着意见领袖向组织"能人形象"的角色功能转变。同时,伴随着"自媒体"传播活动的进行,新一轮的话语权力分配活动也相伴展开,并由此带来了新的话语权力忧思。论题据此而发出警示:提倡合度的价值理性、整合的伦理意识及现代科学精神,以维护和扩大自媒体时代在"话语平权"等方面取得的实质性成果。

＂We Media＂ platform has immediacy,subjectivity and physical characteristics. It not only highlights communicators＇ function status,but also shapes the contemporary form of communication activities in the new media era and shows a positive role in boosting the national media literacy. However,the communication activity and management of We Media,is very similar to the operation process of ＂self-organizing＂which guides the role function changes from opinion leader to＂capable person image＂. At the same time,along with the＂We Media＂communication activities,a new round of power-sharing activities of discourse power is unfolded,and thus has brought in a new worry on discourse power. This paper accordingly issues a warning： promoting proper rational value,and integrated ethical awareness and modern science spirit,so as to maintain and expand the substantive results of＂discourse equality＂in the We Media era.