基于产业价值链的中药材产业与旅游产业融合模式研究——以湘西地区为例

Study on the Industry Integration Mode of Chinese Herbal Medicine Industry and Tourism Industry Based on Industrial Value Chain—a Case Study of Xiangxi Region

产业融合已经成为当前产业经济发展的重要趋势。随着人们对休闲和健康的重视,作为传统产业的中药材产业和朝阳产业的旅游产业,融合发展也是大势所趋。在诠释中药材产业和旅游产业的产业价值链的基础上,提出了中药材产业和旅游产业融合发展的三种模式:产业价值链延伸型融合、产业价值链重组型融合、产业价值链渗透型融合,并对促进两个产业的融合提出了若干建议。

Industry integration has become an important trend in the current industry economic development. With people＇s increasing awareness on leisure and health, integration development is also a trend with Chinese herbal medicine industry as traditional industry and tourism industry as sunrise industry. On the basis of explaining value chain for Chinese herbal medicine industry and tourism industry, three integration modes are put forward： extended integration of industrial value chain, recombinant integration of industrial value chain and penetrative integration of industry value chain. Some recommendations are given to promote the integration of the two industries.