关于兰州国际马拉松赛开展现状与发展对策的分析

Analysis of the Present Situation and Development Countermeasures of Lanzhou International Marathon

兰州国际马拉松赛现已成为兰州人民引以为豪的体育盛会,但成功往往伴随着发展的瓶颈.结合2015最具影响力马拉松赛事排行榜、搜索数据和亲身体会,对兰州国际马拉松赛从2011年到2015年的五届比赛进行发展现状的探究分析,并根据全国马拉松赛事发展的共同问题对兰州国际马拉松赛未来的发展提出一些对策,希望能使这一赛事成为带动地区经济和体育产业发展的优质赛事.

Lanzhou International Marathon has become a sporting event that the natives take pride in. However, success is always accompanied by the bottleneck of development. This paper used literature material method and data analysis method, combined with the most influential marathon event list in 2015, data and self-experience to make an inquiry analysis of the present situation of the five-time games of Lanzhou International Marathon so far and put forward some countermeasures to the future development of Lanzhou International Marathon on the basis of the common development problems of marathon sports nationwide, hoping to make this event become a quality events that spurs regional economy and sports industry.