微信时代清明节仪式空间与民间叙事的重构

Reconstruction of Ritual Space and Folk Narration of Qingming Festival in WeChat Era

在信息化时代,媒介不仅构成了我们的环境,且维持着这种环境的持续存在;互联网改变了传统行业的业态,亦改变了传统的生活方式。清明节作为中国传统的重大节日,在民众的生活和意识中具有重要意义。随着自媒体的迅猛发展与普及,微信已成为个人微观叙事和情感表达的重要方式,并如电视一样,彻底融入民众的日常生活。在此语境下,传统清明节的仪式空间发生了转移与重新建构,有关清明节的叙事表达亦出现新的变迁。微信中对清明节的叙事,与国家话语表达保持了大体的吻合,除了"节气养生"外,像"先烈、传统文化、安保、环保"基本一致,从中又能看到另一层面,即逐渐开始恢复了清明节节日与节气合一、户外活动为主、哀思与欢乐交融的传统。

In the information age, the media not only constitute our environment, but also maintain the persistence of this environment; the Internet has changed the traditional format, and changed the traditional way of life. In the people＇s lives, Qingming Festival as a traditional Chinese festival and consciousness is of great significance. With the rapid development and popularization of the media, WeChat has become an important way of personal narrative and emotional expression, and, like television, has completely entered the daily life of the people. In this context, the traditional Qingming Festival ritual space has been transferred and re-construction, new changes also appeared in the Qingming Festival narrative expression. In addition to ＂seasonal therapy＂, the discourse of the Qingming Festival in WeChat is basically the same as the national discourse, such as ＂martyrs, traditional culture, security, environmental protection＂. From which we can see another level, that gradually began to restore the Qingming Festival traditional activities, such as combining festival with season, majored in outdoor activities, blending grief and joy.